What is Wide Format Printing and How Can It Help Your Business?

Wide format printers are computer-controlled commercial printing presses that support a maximum print roll width of between 18 and 100 inches. Printers with capacities greater than 100 inches in width are considered superwide or large format. These printers typically use inkjet technology to print on a variety of products, including premium glossy coated paper for signs and signs.

Before you buy a used wide format print device, be sure to ask about its age, how many prints it has made, and what environment was used.

Wide-format printers are used to print banners, posters, trade show graphics, wallpaper, murals, backlit film (duratrans), vehicle image wraps, electronic circuit schematics, architectural drawings, construction plans, backdrops for theater and media sets, and any other large artwork or signage.

What Are the Benefits of Wide Format Printing?


Wide format screen printing is a powerful tool for companies that need to produce large-scale artwork and visual communications. Its versatility allows for a variety of different applications, including posters, exhibition stands, and retail point-of-sale displays vehicle wrap, trade show signage, outdoor graphics, event signage. In addition, wide format printing projects offers a more cost-effective option than traditional printing.

The challenge for companies that use wide format digital printing is increasing productivity without sacrificing quality. A tight labor market and the trend towards remote work are both driving a demand for more efficient solutions. A new trend in interior design has led to a trend towards more flexible workspaces, and these trends are now affecting the digital printing services. Canon has taken note of these trends and has developed technologies to help meet these needs.

The flexibility of wide format printing process makes it the perfect choice for indoor or outdoor applications. Because of the wide range of substrates it can print on, this type of technology is often more cost-effective than other options. It is also suitable for high-resolution applications like photographic prints.


During the economic recovery, the wide format market has remained robust, and it continues to adapt to pandemic-related shifts in consumer behavior. It is now focusing more on production cost savings and waste reduction. This shift is reflected in the investment trends of print service providers, as they weigh the costs and benefits of new technologies and renew their workflow solutions.

Wide format printing solutions is often used to create high-impact advertising, such as billboards and banners. For example, the Kansas City Chiefs utilized NextPage to provide large window clings for their Super Bowl ad campaign. This type of large formax printing is highly eye-catching, which attracts customers from a distance. In addition, it makes the branding message legible.


A wide format printer is an extremely versatile piece of equipment that can print on a variety of surfaces. These commercial printers can be used for a variety of office art printing applications, including outdoor banners, backlit boxes, and upholstery fabric. They can also produce large-scale photography and graphics for point-of-purchase displays. Other applications for wide-format printing products include signage and flags. Regardless of the type of project, wide-format printing can be used to produce the perfect finished product.

One of the advantages of large-format printing is its affordability. Although this type of printer is a more expensive option than bulk printing task on paper but offers color quality better than window graphics suitable for format color photos. A quality large-format print will still cost less than a single copy of a magazine or a billboard. Moreover, large format solvent printers provide crisp, high-quality images which are ideal for promotional products. Large-format printers use CMYK color combinations to print on various surfaces, and some are even designed for outdoor use.


Unrestricted wide format everyday printing is a great way to create a custom design or brand identity without having to limit yourself to a small print area. It allows you to make a larger impression with vivid colors and tactile effects. Wide formax printing solutions is also useful for events. Unlike an ordinary office printer that is limited to 8.5 x 14 inch paper, wide format printers can handle a wide variety of materials.

A wide format printer is typically more expensive than a multifunction printer but the higher costs will more than pay for themselves over time with increased usage. Wide format printers are not the most compact of devices which means they will take up extra floor space which might interfere with foot traffic.

Ideal for Marketing

If you're looking to improve your brand's visibility wide format house printing is the way to go. This type of printing produces large eye-catching prints that create a powerful emotional and mental reaction from potential customers. This type of marketing can help you create campaigns that will get the attention of your audience and ultimately lead to more sales usually used by mobile devices in many types of businesses and a wide range of materials either flexible materials or rigid materials.

Solvent inkjet printers use long-lasting inks that are made from solvents making them a good choice for outdoor use since the inks don't wear off in bad weather or other harsh conditions with this type of substrates that are better for office environment.

Wide format printing is an excellent option for marketing because it's inexpensive and it can help your business increase brand recognition and visibility. In addition large scale printed items are more visible which means they will draw attention from people who live close by and from far away. This type of marketing tool will give your business an edge over its competition with high quality products offering better format artwork and efficient print methods than water based inks.

The price range of these devices is as wide as paper from just a thousand dollars to more than half a million dollars.

Eric Zaremski
Eric Zaremski

Incurable pop culture guru. Typical bacon evangelist. Hipster-friendly zombie enthusiast. General travel lover. Hardcore zombie guru.